PROJECT DESCRIPTION

Exchange Excel is a youth leadership and service program that empowers students to plan projects, collaborate with peers, and make a positive impact in their communities. The goal of this redesign was to align the Excel brochure more closely with its youth audience while staying rooted in the mission of The National Exchange Club.

Utilizing a more contemporary visual direction, vibrant color, and authentic imagery, the final design balances a refreshed, youth-forward aesthetic with the credibility and values of the Exchange brand.